Do You Measure These Marketing Metrics?
To achieve online marketing success, you need to have a strategy that covers different aspects of marketing and helps you achieve the right marketing ROI.
SMA Marketing contributor Ryan Shelley has published an article highlighting 15 marketing metrics you should measure.
He says, “Below are 15 metrics that all digital marketers should track in order to get a clear understand of where they rank and what they can improve.
Sessions
Sessions are the number of people who visited your site during a particular period of time. This counts repeated visitors and new visitors. When sharing with your team or clients on the number of people who went to a site, this is the metric you want to use.
Users
Users are similar to sessions, but if you look at any analytics account, you’ll notice this number is always a little less. That is because this metric tracks the number of “unique users” who visited your site during a particular time frame. Google does this by attaching a unique identifier cookie to a site visitor when they come to your site”.
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