Seven Strategies to Repurpose Content
The term ‘repurposing content’ refers to refreshing, transforming, or recycling your existing content. It helps you to use your existing content in various formats.
Content Marketing Institute contributor Nadya Khoja has shared seven ways to repurpose content and grow your customer base.
She says, “Repurposing is not something you can wing, at least if you want to do it successfully. Here’s what you should decide:
- Determine your goals: Do you want to publish more original content in less time than it takes to create all that content from scratch? Do you want to repurpose to reach a new or different audience? Do you need the content for another channel? Is it intended to help sales-qualified leads?
- Detail your channels: What distribution channels will host the repurposed content? What does that channel’s audience want to know, think, or do?
- Identify content repurposing criteria: Not all original content should be repurposed. Do you want to maximize content that has performed well? Is there content that could be easily updated with fresh data?”.
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