Google Tag Manager Best Practices
Google Tag Manager offers a user-friendly, web-based interface that simplifies the process of working with tags. It enables marketers to work with tags without having to rely on web developers.
Analytics Mania contributor Julius Fedorovicius has shared 25 best practices to make the most from Google Tag Manager.
He says, “To show you the right direction, here are a bunch of Google Tag Manager best practices that you should start following immediately.
Obviously, this is not a definitive list (or whatever) and it never will be. But I just hope maybe some of the list items will give you ideas/inspiration for your next task/project with GTM.
#1. Plan before the implementation
When you start working on a new project, don’t rush to blindly implement various tracking techniques. Instead, prepare a measurement plan and a tag implementation plan.
First, start with identifying the business objectives. What are the main goals of the business? If you are working on tracking the website, try to identify which of those business objectives will a website help achieve?”.
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