By attracting new leads using Facebook, you can grow your chances of getting more customers. A lead on Facebook is a social media user who shows interest in your company’s product or services by giving you their information in some way.

HubSpot’s Lindsay Kolowich has shared 12 great Facebook post ideas that can help you to generate more Facebook leads.

She says, “There are two types of leads you can generate on Facebook: direct and indirect leads.

Direct Leads

A direct Facebook lead is generated by sharing content that links directly back to a lead form on your website. Visitors then share information in exchange for an offer — whether an ebook, coupon, infographic, or any other piece of content. This form is typically on a landing page dedicated to that specific offer.

Indirect Leads

Indirect leads are generated by using Facebook on the path to conversion. For example, if you share a blog post containing a call-to-action to a landing page at the bottom of the post, your initial Facebook share indirectly leads visitors to that landing page.

While directly promoting landing pages is an instant gratifier of leads generated, providing relevant content without a form makes your Facebook presence a friendlier home for content that your target audience will want to come back for again and again”.

12 of the Best Facebook Post Ideas for Facebook Lead Generation

HubSpot

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