Content Quality vs. Backlink Quality: Which Matters Most? [Answered]
Your website’s SEO performance depends on several factors such as content, keywords, links etc. It is important to know what is the most important to get the most out of your SEO efforts.
Search Engine Journal contributor Adam Riemer has answered the question on the importance of content quality vs. backlink quality.
He says, “Backlinks are important because they help to build trust and authority for many search engines.
Quality backlinks also bring you new customers, readers, and leads, because they come from topically relevant sources such as major media, trade publications, and niche blogs.
But what good are backlinks if the experience on your website is poor and your visitors just bounce?
That is why quality content is more important than backlinks (whether good or bad).
Content includes:
- Copy: The text on your pages, wording choices for navigation, categorical structure, breadcrumbs.
- Imagery:
- On the page.
- The background”.
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