Email marketing is one of the most successful marketing techniques. By learning about your subscribers, you can create highly relevant campaigns that bring more revenue.

HubSpot contributor Rebecca Riserbato has shared seven useful strategies to help you know your email subscribers.

He says, “In this post, let’s review the top strategies you can use to get to know your email subscribers according to research.

1. Use analytics.

A great way to learn about your current email subscribers is to dive into your analytics. Find out what emails perform best. Is there a pattern? What topics is your audience most interested in?

What emails do they engage with the most? What day/time are your open rates higher?

Analytics can help you figure all of this out so you can be in touch with and provide content that your audience wants”.

How to Get to Know Your Email Subscribers, According to Research

HubSpot
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