Pinterest is a great tool to help increase links back to your website to drive more traffic. It is more effective at steering traffic back to a website more than any other social media source.

Tailwind’s Alisa Meredith has published an article highlighting some useful strategies to improve Pinterest engagement in 2021. 

She says, “Accounts averaging 20 saves or more per Pin are Pinning more original content (creates) than saves (repins). Of the January 2021 Pins we looked at with over 5,000 saves, only 18% were saves themselves.

In a November 2020 study of over 160K Pins across 1,500 accounts over 16 weeks, we found that original creates (that FIRST TIME an image goes out) account for the vast majority of the saves you’ll get on your Pins.

For all new Pins published via Tailwind in January 2021, new Pin Creates received 3.6x as many repins as Saves of existing Pins.

Action Items

The BEST thing you can do is to create the most inspirational, engaging new content you’ve ever made for your blog, site, or store, and Pin that. Creating a few images for that fabulous new content will help you get that content to a broader audience”.

How to Increase Pinterest Engagement in 2021 (Original Data Study)!

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