AI-Powered search with Coveo, May 27 [Webinar]
Artificial intelligence is renovating the digital landscape. It can help you create personalized experiences for your users.
Search Engine Land is hosting a webinar ‘AI-Powered search with Coveo’ on Thursday, May 27, 2021, at 9.00 am EDT.
The SEL team says, “We all know the traditional sales funnel has been turned upside down and sideways. The days of leading our customers and prospects down OUR designated buying paths are long gone. They now expect to have authentic, human, and approachable experiences that are highly personalized to their specific buying journey. But how do we orchestrate outstanding experiences for such an unpredictable journey?
Join Matt Heinz, President at Heinz Marketing and Mark Bornstein, VP of Content Marketing at ON24 as they explore the strategies content marketers need to capture and keep the attention of customers and prospects. In this webinar we’ll discuss:
- How to create B2C experiences in a B2B world
- Enabling content to allow your customer or prospect to determine their buying journey and how to avoid “dead ends”
- The changing role of sales and how content marketers can become the sales team’s MVP
- The value of AI to aid a customer-enabled buying journey”.
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