CMI Shares Secrets to Successful Content Creation
Quality content gives you an edge to your business. It helps you extend your reach and explore newer opportunities too.
Content Marketing Institute contributor Jodi Harris has published an article highlighting some useful secrets for creating quality content.
She says, “Answer these three questions to establish and activate your organization’s content creation capabilities:
- Who will create/contribute to the content?
- How will your creative efforts align with strategic business and marketing goals?
- How will we craft compelling stories that our audience will love?
1. Establish your content creation model
You can assemble a content creation force in a variety of ways. Each model offers a distinct complement of pros, cons, and practical considerations. Many organizations use a combination of the following models:
- Hire a dedicated writing staff: If you place a high priority on content creation, want to produce a high volume of content, or need content to fill multiple channels and platforms at once, it may be worth having full-time writing talent to maintain control of the process”.
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