Google’s three pillars of E-A-T (Expertise, Authoritativeness and Trustworthiness) is the Search Engine’s quality control to protect searchers from low-quality content.

Marketing Land is hosting a webinar ‘How to Measure Google’s E-A-T Criteria and Improve Your Organic Results’ on Thursday, June 10, 2021, at 1.pm EDT.

The Marketing Land team says, “Join iQuanti’s Ajay Rama and learn how to operationalize Google’s E-A-T criteria using Topical Authority and drive your SEO results.

Key takeaways:

  • Learn how to measure your website’s Topical Authority for any given topic
  • Benchmark your Topical Authority with competition
  • Use the Topical Authority metric to improve your organic rank”.

How to Measure Google’s E-A-T Criteria and Improve Your Organic Results

Marketing Land

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