Color Theory 101: A Complete Guide to Color Wheels & Color Schemes [Guide]
Colors influence human beings in a great manner. By choosing the right colors, you can achieve desired results from your marketing campaigns.
HubSpot contributor Bethany Cartwright has published an eight-point guide to help you maage colors.
She says, “Consider this your introductory course, and we’ll be covering the following topics:
- What Is Color Theory?
- Why Is Color Theory Important in Web Design?
- Color Theory 101
- Additive & Subtractive Color Theory
- The Meaning of Color
- The Seven Color Schemes
- How to Choose a Color Scheme
- Color Tools
What is color theory?
Color theory is the basis for the primary rules and guidelines that surround color and its use in creating aesthetically pleasing visuals. By understanding color theory basics, you can begin to parse the logical structure of color for yourself to create and use color palettes more strategically. The result means evoking a particular emotion, vibe, or aesthetic”.
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