How to add Local Business Schema [Guide]
Hill Web Creations’ Jeannie Hill has published a step-by-step guide to add local business schema markup.
She says, “People constantly search for businesses and information related to their search query. Your business wants an appealing local business knowledge panel.
If you are learning about the power of gaining rich results in Google SERPs, this essential type of schema markup will not only help you stand out in search, but will also encourage higher click-through rates, better organic traffic volume, and a higher percentage ideal audience conversions. Learn how to choose between adding Local Business schema and Organization schema.
When users query for a type of business (for example, “best Minneapolis Digital Marketing Agency”), Google Search or Maps search results typically display a trusted Google knowledge panel with details about a specific business that matched the search query. Viewers may also see a carousel of several similar businesses related to the query. Having a Globally unique ID of the specific business location in the form of a URL will help you show up”.
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