Marketing objectives are the goals you want to achieve during a certain period of time. By clearly setting your marketing objectives, you can continue to work in the right direction.

HubSpot contributor Clifford Chi has published an in-depth article on setting & achieving marketing objectives in 2021.

He says, “The first thing to understand is the subtle difference between a goal and an objective. A general goal is going to be your broader vision while your marketing objective is that more concrete specification of how that vision is achieved. In order to craft your marketing objective, you must start with vision first by defining three main things:

  • Hunger – What is the driving force — or the “why” — behind what you want to achieve? What pain or problem has led you to this point, and why must it be solved?
  • Aspirational Anchor – What does success look like — or “how” does the end vision solve that problem?
  • Goal – What steps must be taken — or the “what” — for that aspiration to come to fruition?

Now that we understand the “why” and the “how” behind setting marketing objectives, let’s go over how you can root the “what” in reality with the SMART goal framework”.

How to Set & Achieve Marketing Objectives in 2021

HubSpot
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