Upper Ranks contributor David Farkas has published ‘The Realist’s Guide to Guest Posting’ to help you make the most of your guest posting efforts.

He says, “Guest posting doesn’t work without content. So, where do you start? What do you write? And who do you write it for?

For guest posting, there are two basic approaches:

  • Method 1: Write an article and afterward try to find a site (or multiple sites, as a backup) that’s a good fit.
  • Method 2: Write an article with a site already in mind, carefully tailoring it to that site’s audience.

For many small in-house teams and time-crunched agencies, the first method seems to make more sense. You can write a post and send it to multiple sites, without banking on only one site, who may or may not publish your work”.

The Realist’s Guide to Guest Posting

Upper Ranks

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