Your Guide to Choose a Content Hub
A content hub is a home to organize content about a common topic. It involves an internal linking strategy where content links back to a central hub page and ideally other related content.
Portent contributor Tammy Yu has shared a simple guide to choosing a content hub.
She says, ”
If you’re debating between several types of hubs or are unsure what each hub entails, here’s a summary of the six common types of content hubs, along with examples of each. These examples consist of common content hub types we frequently see and work on within the digital marketing industry.
1. Main Hub (a Variation of Hub-and-Spoke)
A Main Hub is a parent page, known as the “hub,” that acts as a home or library to organize related content, known as the “spoke” pages. Since the focus is on housing and organizing content, there isn’t much or any copy on these hub pages.
Main Hubs vary in design, layout, and complexity. It can be as simple as a landing page with a list of spoke pages or a landing page with a grid containing cards representing and linking to each spoke”.
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