Content Marketing Institute has published a new video titled ‘Digital Video Marketing’. In this episode of Marketing Makers, learn why you should rethink your digital video marketing strategy around optimizing the content for the channel where it will be experienced. This video covers the following: In the lab: Why digital video matters now Get started with Vidyard online video marketing platform (sponsor message) In the field: Interview with digital video maker A. Lee Judge, co-founder and chief marketing officer, Content Monsta In the future: What’s next for video (spoiler: it’s... [...]

Quick Sprout has published a new guide called ‘The Beginner’s Guide to Becoming a CRM Manager’. Lars Lofgren says, “An effective CRM manager will find a way to identify and segment new leads while guiding prospects and customers alike through the buyer’s journey. 5 Tools to Improve Your Skills as a CRM Manager The top CRM managers are all well-versed with new technology, including the best CRM software on the market. Here are a handful of exceptional tools that you should consider implementing in your CRM process: 1 — Zoho CRM Zoho is a name that many of you might be... [...]

Visual media—including videos, images, user-generated content, and more—are increasingly important to your marketing strategy. However, customers have high expectations when it comes to your site experience. Content Marketing Institute is hosting a webinar ‘Content Highs and Technical Woes: The Implications of Visual Media on SEO’ on Thursday, June 24, 2021, at 2.00 pm ET. The CMI team says, “In this webinar you’ll learn: How visual media impacts SEO rankings How to monitor and improve LCP (Largest Contentful Paint) How to get ahead of technical media issues before launching... [...]

Getting your content discovered on Facebook is the biggest challenge. By using the right keywords and writing appropriate descriptions, you can do it. Content Marketing Institute contributor Gavin Bell has shared three useful Facebook ad ideas to grow your content’s reach. He says, “In this guide, I detail three of my most effective ways to promote content using Facebook advertising (without ever touching that boost button.) 1. Create a “content bucket” campaign to reach new fans Many content creators are focused on more. They want more fans, more readers/listeners/viewers. With... [...]

Colors influence human beings in a great manner. By choosing the right colors, you can achieve desired results from your marketing campaigns. HubSpot contributor Bethany Cartwright has published an eight-point guide to help you maage colors. She says, “Consider this your introductory course, and we’ll be covering the following topics: What Is Color Theory? Why Is Color Theory Important in Web Design? Color Theory 101 Additive & Subtractive Color Theory The Meaning of Color The Seven Color Schemes How to Choose a Color Scheme Color Tools What is color theory?   Color theory... [...]

App Store Optimization (ASO) is known by a few names, including App Store Marketing and Mobile App SEO. Search Engine Journal contributor Lee Wilson has published ‘A Complete Guide to App Store Optimization’. He says, “The dilemma marketing teams face today is not whether to invest in apps to engage with their audience, but how they can enable people to discover their apps in the first place. This is where app store optimization (ASO) is so important. In this article, you’ll learn: What is app store optimization? How to achieve higher rankings within app stores. Types of app... [...]

Instagram advertising can help you to reach millions of people online and promote your products and services. Social Media Examiner contributor Anna Sonnenberg has published an article highlighting eleven useful steps to write Instagram ad copy that converts. She says, “Do you want your Instagram ads to drive more clicks and sales? Are you struggling to differentiate your offer? In this article, you’ll discover how to write Instagram ads that lead to conversions. You’ll also find examples to inspire you to create more effective campaigns. #1: Consider Adjusting Your Copywriting Formula... [...]

Social Media Examiner has published a new video ‘Instagram Marketing: How to Launch a Product on Instagram’. The SME team says, “Want to launch a product or business on Instagram? Looking for a proven plan to follow? Learn how to launch your next product with this in-depth advice from Instagram marketing expert Natasha Samuel. You’ll learn how to plan your promotion, seed interest for your product, warm up your audience, and sell to your followers during your launch. Find out how your content strategy should shift during your launch, get a formula to create content that will... [...]

Neil Patel has published a new video ‘The Biggest Impact on SEO’ highlighting various factors that affect SEO performance. He says, “Eric Schmidt the ex-CEO of Google once said, brands are the solution, they’re not the problem, right? It’s how you sort out the good companies from the cesspool. And I’m paraphrasing his quote, but you guys get the point. It’s pretty much saying brands are important and brands are a key factor in Google’s rankings”. Neil Patel’s Blog  [...]

While metrics like share of voice and SERP rankings provide some valuable insights, the primary goal of SEO should be to grow traffic that converts. Search Engine Journal is hosting a webinar ‘Why Your First-Party Data Should Lead Your Organic Search Strategy’ on Wednesday, July 7, 2021, at 2.00 pm ET. The SEJ team says, “Join this webinar and learn how your first-party data can unleash the hidden potential of your digital presence to drive more profitable and sustainable revenue. In this presentation, you’ll learn: How unifying the most critical datasets – from technical... [...]