How to Write a Great Blog Post Introduction
Blogging helps you to connect with the new audience and create sales opportunities. It also enables you to establish yourself as an authority in your domain.
Content Marketing Institute contributor George Drennan has shared seven useful tips to help you write a great introduction for your blog posts.
He says, “These seven tips can help you craft compelling blog post introductions that get your readers to go beyond the headline.
1. Highlight a common problem
People read content for the value it offers. For business blogs, that usually means a solution to a problem. By highlighting a pain point in your introduction, you immediately grab the readers’ attention. It tells them they’re in the right place. You understand their problem.
Here’s an example from Ahrefs:
In the above example, the second paragraph reads: “Sound like you? You’re in the right place.”
Once you’ve agitated the pain point, you need to deliver a solution in the rest of your content”.
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