Benefits of Link Building [Explained]
Quality links help your websites to score higher in search engine rankings. It should be focused to get more traffic.
Go Fish Digital contributor Tina Irizarry has published an article highlighting the benefits of link building.
She says, “Backlinks are valuable for Search Engine Optimization (SEO) because they signal to search engines (Google) that other sites vouch for your site and your content. So as you build more backlinks, search engines can assume that your site is valuable and creditable, which will boost your site’s ranking on Search Engine Results Pages(SERPs).
All links are not created equal – there are certain factors that make some backlinks “better” than others. These factors are the linking site’s domain authority (DA) and if the link is followed or no-follow.
DA is a ranking score that, according to Moz, predicts how likely a website is to rank on SERPs. A DA score ranges from one to 100, with higher scores meaning a greater ability to rank. Receiving a backlink from a high DA site is important because that site’s credibility then passes credibility to your site and your site will reap some of the benefits of the linking site”.
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