While metrics like share of voice and SERP rankings provide some valuable insights, the primary goal of SEO should be to grow traffic that converts.

Search Engine Journal is hosting a webinar ‘Why Your First-Party Data Should Lead Your Organic Search Strategy’ on Wednesday, July 14, 2021, at 2.00 pm ET.

The SEJ team says, “Join this webinar and learn how your first-party data can unleash the hidden potential of your digital presence to drive more profitable and sustainable revenue.

In this presentation, you’ll learn:

  • How unifying the most critical datasets – from technical SEO metrics to website analytics – uncovers growth opportunities.
  • Why the biggest blocker between you and better search performance probably isn’t a competitor – but your own website’s discoverability.
  • Why maximizing the impact of organic search is the best way to prove the ROI of your website.
  • Why putting technical SEO as the foundation of your strategy helps to future-proof it and set you up for long-term success”.

Why Your First-Party Data Should Lead Your Organic Search Strategy

Search Engine Journal

Sharing is caring