By reaching more and more people on Instagram, you can grow your business. Regular posting and quality content can help you to convert more customers online.

Social Media Examiner contributor Corinna Keefe has shared five useful steps to improve your Instagram reach using branded content.

She says, “It might sound a bit commercial—and indeed, many creators were outraged when Instagram first introduced branded content rules. But it’s still an incredibly effective marketing method. Branded content enables you to speak to your target audience through someone they trust. And disclosing your partnership with that influencer can build trust further because you’re demonstrating transparency.

But first things first: How do you choose a partner? Who’s going to create and share your branded content?

#1: Find Effective Partners for Instagram Branded Content Campaigns

Like any other marketing campaign, your first step is to think about what you want to achieve. Who are you targeting? What do you want them to do? The answers to these questions will point you toward the right partners.

Instagram has some detailed recommendations for choosing a partner for your influencer campaign:

  • Audience size and targeting. The biggest accounts aren’t always the most effective. Look at audience demographics and engagement as well as size.
  • Consistency with your organic presence. Unless you’re running an influencer campaign to reach a completely new audience, there should be a high level of consistency among your brand account and the partners you choose”.

Improving Instagram Reach With Branded Content in 5 Easy Steps

Social Media Examiner

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