For continuous performance improvement, your content needs to be promoted well. By using the right tools to create and promote your content, you can make the most of your investment.

Entrepreneur magazine contributor Kelsey Raymond has published an article highlighting nine content marketing tools.

She says, “As the CEO of a content marketing agency, I’ve seen firsthand how the right tools can take a marketing strategy to the next level. To help you avoid tool fatigue and give you a starting point as you decide which tools to use to strengthen your marketing efforts, I’ve outlined nine of the most important types of content marketing tools out there, along with some advice on how to make sure you select the right ones for you.

1. A content management system (CMS)

WordPress is perhaps the most well-known CMS, but many solutions allow you to manage online content and provide access to as many contributors as you need to create, edit and publish content. At my company, we use HubSpot’s CMS, as well as our own in-house software”.

Every Content Marketer Should Use These 9 Tools

Entrepreneur

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