Day Two Learnings From the Three-Ring MozCon Circus [MOZ]
MOZ hosted MozCon Virtual from July 12-15, 2021.
Colan Nielsen has published an in-depth post titled ‘Day Two Learnings From the Three-Ring MozCon Circus’.
He says, “Day one of MozCon Virtual gave us a great start to this year’s conference – from surviving the COVID news agenda, to the science of purchasing power, to game-changing ways to use the Google Search Console API. If day one was a preview of things to come, I knew we were all in for a treat as we headed into day two!
Ross Simmonds – Why Marketers Should Think More Like Investors To Drive Content Results
In this session, Ross talked about the parallels between content marketing/SEO and the world of investing. I am a lover of analogies, so I was excited to see how Ross was going to show us how an investment mindset can be applied to content marketing and SEO. As someone who loves SEO, and investing, I was pumped for this one.
Ross began by telling a story about his investment in General Motors stock. He put a lot of money into the stock…and it crashed. Ross had not done enough research into GM before making his investment.
The lesson: you need to invest time into doing your homework! You need to understand the market before you jump in. The same applies to SEO”.
Comments are closed.
