Digital Marketing Depot has published a new eBook ‘Website Engagement in a Changed World’ to help you improve website engagement. The DMD team says, “Businesses tend to struggle with personalization because they may not know who is visiting their site. Fortunately, businesses can personalize a website experience without relying on personal information. Highlights from SoloSegment’s B2B website engagement report: 85% of B2B website visitors cannot be engaged with traditional personalization tech despite 80% of visitors expecting personalized experiences. Data privacy trends–from... [...]

Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you get it right, you can drive high-value inbound calls. And once you get a potential customer to call, they convert at 10x the rate than they do online, so you might be sitting on a gold mine. But driving inbound calls with PPC is a bit different than clicks, and attribution and optimization can be tricky. Martech is hosting a webinar ‘Killer Paid Search Tactics That Every Marketer Needs to Know’ on Tuesday, August 10, 2021, at 1.00 pm EDT. The Martech team says, “In this... [...]

Entrepreneur Magazine contributor Terry Rice has published a new video ‘How Entrepreneurs Can Grow Their Personal Brand and Actually Make Money From It’ featuring Shanee Moret, a Growth Strategist and Founder at Growth Academy. He says, “In this conversation full of practical tips and tricks, Moret provides input on: How and why to create content that provides value to your audience on a holistic level, not just as a potential customer Leveraging data driven insights for gain a clearer understanding of your target audience and content optimization How many times you have to post... [...]

SiteVisibility has published a new podcast episode ‘A Strategic Approach To Influencer Marketing’ featuring influencer marketing consultant, Gordon Glenister. Listen to the podcast to explore: Is greater regulation needed in the field of influencer marketing? Did influencer marketing exist 100 years ago? What is influencer marketing strategy? What are the components that should feature in an influencer marketing strategy? When’s a good time to collaborate with micro influencers? Gordon’s favourite b2b influencer marketing examples Gordon’s recommended influencer marketing software. A... [...]

NP Digital has published a new video ‘Ad Secrets From Big Brands That You Can Copy to Sell More’ featuring Neil Patel, Brooke Weller and Chris Moreno. Watch the video here.  [...]

Link building is one of the most important techniques to improve your SEO performance and get more website traffic. Ahrefs has published a new video ‘Case Study: Does Broken Link Building Work Today?’. The Ahrefs team says, “Does broken link building still works today? See our results from trying to build links off of one of Google’s broken pages.” Ahrefs  [...]

SEO is one of the most important processes to help you grow your business today. A well-planned SEO strategy enables you to get more customers. Search Engine Journal contributor Mark Traphagen has shared eight useful tips to help you improve your SEO performance. He says, “Let’s look at some of the best, proven methods for helping your pages get there. 1. Improve Internal Linking I put internal linking first because it is one of the easiest tactics to implement that can have significant positive effects on your ranking. The internal linking structure of your site is one of the primary... [...]

See how 250k+ organizations are transforming enterprise collaboration and work management by embracing the no code revolution. In this live demo, we’ll showcase product concepts to illustrate “What is Airtable”, and walk through how to improve time-to-market and efficiency by creating a single source of truth, automating manual work to free up time, unlocking cross-team visibility and insights, and much more. Content Marketing Institute is hosting a webinar ‘Transform Collaboration and Work Management with Airtable’ on Thursday, July 29, 2021, at 2.00 pm ET. The CMI team says,... [...]

Well-crafted Facebook advertisements help you to make potential clients explore your products and make a purchase. Social Media Examiner’s Tammy Cannon has shared five steps to writing great Facebook ads for sensitive products and services. She says, “To avoid these kinds of issues, here’s a five-part framework that will help you attract your ideal client and comply with Facebook’s ad policies. #1: Open With a Qualifier The first two or three lines of your ad copy should be your qualifier. The text should speak to your ideal customer so they qualify themselves as needing to read... [...]

MOZ has published a new Whiteboard Friday video ‘To Post or Not to Post: 7 Quick Tips for Google Posts’ featuring Joy Hawkins. The MOZ team says, “Local SEO expert Joy Hawkins joins us for a special edition of Whiteboard Friday, giving  you a sneak peek at her MozCon Virtual 2021 presentation: To Post or Not to Post: What We Learned From Analyzing Over 1,000 Google Posts”. MOZ  [...]