20 Content Marketing Stats That Every Marketer Should Know [Infographic]
Content marketing is one of the most used forms of marketing. It helps you reach your target audience and influence them by the way of content created by you.
SalesIntel has published a new infographic ’20 Content Marketing Stats That Every Marketer Should Know’ highlighting some useful content marketing statistics.
SalesIntl team says, “The essence of content marketing is clearly high-quality content and storytelling. However, over the years, as storytelling has evolved, people’s focus has turned to other areas than a few years before. With video marketing being the #1 form in content strategy, 66% people prefer watching videos about a product than reading. However, marketers need to make sure they are selling stories covering every possible aspect that helps their potential buyers to trigger the purchase decision.
When it comes to consuming content on the go, podcasts are the next on the list after video marketing. Podcasts now reach 100 million americans every month and there’s no looking back as the advertising revenue from the US podcasts is projected to surpass $1 billion by 2021”.
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