Content optimization is the practice of ensuring that your text has the best possible chance of achieving its intended goal, whether that’s to rank in a search engine or to turn existing leads into conversions.

SEMrush contributor Margarita Loktionova has published ‘The Complete Guide to Content Optimization in 2021’ to help you improve content marketing.

She says, “Let’s say that you’ve written a great top-of-the-funnel blog post that’s related to your core product, and you want to get as many eyes on it as possible. Two to three months after publishing, you check the performance of the post only to find that… nobody has seen it.

Why? Well, maybe:

  • the keywords you have used have no search volume;
  • you haven’t used a coherent heading structure, so Google’s bots have had a hard time making sense of your article;
  • your title and your meta description don’t accurately reflect what the article is actually about; or
  • you haven’t covered the topic in any real level of detail, especially compared to your competitors”.

The Complete Guide to Content Optimization in 2021

SEMrush

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