Five Link Building Terms You Need to Know
Link building refers to actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website. It helps you improve your website rankings.
Go Fish Digital contributor Caroline Watkins has shared five useful link-building terms.
She says, “If you’re new to digital marketing, SEO link building, or agency life and are in need of a link building lingo translator, start with these five terms. You’ll have clients and colleagues confident in your industry expertise in no time.
1. BACKLINK
A backlink is a link created when one website links to another. It’s the reward for developing and pitching a well-timed, interesting campaign, and it’s what we link builders crave. Backlinks are little trust builders. Each link pointing to a website acts as a trust signal to Google, so the more high-quality sites pointing to you, the more confident Google is in your website.
Still a bit fuzzy? Let’s go back to high school just for a minute. Remember when you were newly licensed and itching for freedom, and all those times you asked to borrow the family car? Each time it was returned to mom and dad when expected and without a scratch, you built up your parents’ trust in you.”
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