PPC, or pay-per-click, is a digital marketing channel that deals with online advertising on search engines.

It is important to analyze the performance of your PPC (pay-per-click) campaigns to improve your ROI. If your PPC campaigns aren’t performing well, you should make some changes to your PPC management.

SEMrush contributor Kelly Lyons has highlighted four mistakes that might be affecting your PPC ad performance.

She says, “PPC can be a lucrative way to market your business and reach new customers if you know how to effectively manage your PPC campaigns. It doesn’t matter how big your budget or company is; your campaigns can still be successful if you avoid common mistakes.

But what are the most common mistakes that businesses make in PPC management? And how do you fix them?

1. Starting a Campaign Without Targets

The first mistake you can make happens before you even start to set up your ad. Before you do anything, you need to clearly define the goal of your ads.

Without having a definite idea of what success looks like, it’s hard to manage your PPC campaigns and judge their performance.”

PPC Management: How to Fix 4 Mistakes Impacting Your Ad Performance

SEMrush

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