A persona in the context of marketing refers to the ideal customer or customers for your business. Persona is defined by a mixture of demographics, shopping habits, and location.

iPullRank contributor Andrew McDermott has published a comprehensive guide on using personas to build your eCommerce content strategy.

He says, “Successful brands need to customize their ecommerce content strategy, harmonizing with consumer research trends and the buyer’s journey.

HERE’S WHAT WE’LL COVER TODAY: 

  • What is the ecommerce buyer’s journey?
  • Why you should plan your content strategy around personas in the buyer’s journey
  • The benefits of building your strategy around personas
  • The risks of not using personas in your ecommerce content strategy
  • How to map an ecommerce customer journey for multiple personas
  • Why you need to revisit your customer journey maps and content periodically.”
Using Personas to Build Your eCommerce Content Strategy

iPullRank

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