By growing your network on social media platforms, you can boost your sales. On Instagram too, you can achieve sales growth by reaching more people.

Social Media Examiner contributor Corinna Keefe has shared nine useful ways to help you improve your Instagram reach.

She says, “For business accounts, the algorithm rewards novelty: new content, formats, and connections. That’s why it’s important—regardless of your specific strategy—to keep up a steady flow of posts and never stop testing. Here are some tactics and settings you can test to improve your organic reach on Instagram.

#1: Use the Full Range of Instagram Post Formats

Instagram is never slow to add new features. By now, you can post:

  • A single photo, photo carousels, and short video clips in your feed
  • Stories, including options for AR lenses, polls, questions, links, shopping, and fundraising tags
  • Story highlights
  • Reels
  • IGTV
  • Instagram Live video streams, including shared streams with other accounts
  • Guides, which are collections of posts around a specific topic
  • Products in an Instagram shop

When it comes to social media, businesses are typically advised to pick one or two channels to focus on”.

How to Improve Instagram Reach: 9 Ways

Social Media Examiner

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