TikTok Power Features You Should Be Using
TikTok provides marketers with a level playing field when it comes to online reach and engagement. Its algorithm allows you to promote your business using video content.
Search Engine Journal contributor Ilya Cherepakhin has published an article highlighting eight TikTok power features and benefits for digital marketers.
He says, “Read on for eight compelling reasons and ad features that will give you the confidence to pursue TikTok or to double down, if you are already live on TikTok.
1. TikTok’s Superior User Engagement
While many tout TikTok’s fast-growing user base, it is the high user engagement that is truly noteworthy.
According to TikTok, the average TikTok user spends 87 minutes per day (as of April 2021) on the platform. That is a colossal amount of time that brands can tap into.
Furthermore, TikTok’s content is highly interactive. Not only do brands get a captive audience, but these users truly interact with the content they see as opposed to passively watching it.”
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