MOZ contributor Tom Capper has published an in-depth article on internal linking for mobile-first & mobile-only indexing.

He says, “At this point it’s common best practice, at least for your major templates, to routinely produce a list of links from both versions of the page and look for discrepancies.

That said, some differences are more impactful than others. For illustrative purposes, I’ve compared the desktop and mobile versions of five homepages, and in the rest of this post I’ll discuss some of the more interesting differences I noted, and what I’d recommend to the respective sites. Just to be clear: I am not involved with, or indeed pitching, any of these sites.

The five homepages I looked at were:

Internal Linking for Mobile-First & Mobile-Only Indexing

MOZ

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