The Intermediate Guide to Link Building [Guide]
Link building helps you increase your online visibility and link equity to your website. It helps you get more website traffic and grow your online sales.
Brian Harnish of iloveseo.com has published ‘The Intermediate Guide to Link Building’.
He says, “Link Building is very important because it can increase your online visibility and link equity to your website, just like the children’s game of musical chairs. The link building process is a zero-sum game: For every link that you build there are likely going to be some who try to tear them down. This is why link velocity is important to keep consistent over time: if you lose some links, others may need to do the job of replacing them.
Link building’s importance to SEO is sometimes misunderstood and understated, but make no mistake: building links is critical to your SEO campaign’s success. While in some cases, and in less competitive industries you can run into situations where just comprehensive content can win the day, that is not always the case. In more significantly-competitive niches, you must have both content and links. A thorough competitor analysis will help you identify where your link building opportunities are and how you can take advantage of them most effectively.
When it comes to your content, you have to promote that content. This can be done by promoting it either to your social media channels or to other sources where you have a live audience. Only then can you gain the eyes and ears of people who will help you by placing those links”.
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