Content is the most important element that helps you make your website or a blog worth visiting for the people. You may have heard the saying, ‘old is gold’, meaning that website content you have kept available from years past is valuable and should normally be preserved.

Content Marketing Institute contributor Mike Murray has published an article highlighting four SEO factors you need to consider before removing old content.

He says, “Before deleting or redirecting the content, size up your situation and consider actions that could protect your website traffic and the business those visitors bring your way.

1. Test your assumptions

How do you know older content is no longer useful? Monitor bounce rates, time spent on the page, and conversions.

Is the older website content still contributing to your goals? Check whether conversions from natural search are increasing or decreasing. Maybe newsletter sign-ups are strong, but completion of forms tied to products and services have dropped off. Is that acceptable based on what you’re trying to achieve?”.

4 SEO Factors to Consider Before Removing Outdated Website Content

Content Marketing Institute
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