The MOZ Guide to Targeted-Impact Link Building
Quality links help you grow your website rankings and get more website traffic. With high-level link building tactics, you can get targeted traffic to chosen web pages.
MOZ contributor Garrett French has published ‘The Guide to Targeted-Impact Link Building’ to help you venture on targeted-impact link building.
He says, “Preparing a link building campaign often involves helping the client refine their goals in order to be able to effectively measure the campaign. The first step is typically level-setting based on what we can learn from available data.
Comparing link metrics against top competitors will help us size up the competition. Layered against estimated traffic, Page Authority, and SEO “difficulty”, and we’re able to better understand the opportunity. While this isn’t particularly complex or inaccessible, it’s likely deeper than the client has gone, and very often they’re happy to move forward with data-informed recommendations.
If we were preparing a link building campaign for Moz, for example, we might pre-select some sections of the site to focus on in the analysis.”
Comments are closed.
