Exposure Ninja’s Tim Cameron has published a new video ‘5 Lessons from Grenade.com’s Digital Marketing Strategy’ highlighting some important lessons from Grenade.com.

He says, “In March, Mondelez International acquired UK-based protein bar company Grenade for £200MM. That’s a big valuation based on a lot of protein bar sales. So you’d think that Grenade must have a killer marketing strategy to have gotten to that point from their inception in 2010, right?

Well, what we’ve found in our latest Digital Marketing Deep Dive might surprise you. Grenade’s brand is striking, with colours popping off the screen like exploding grenades, but their marketing is far from being explosive too. Watch and learn how your eCommerce marketing strategy could be so, so much better than theirs.”

Exposure Ninja

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