Your Guide to Data-Driven Marketing
Data-driven marketing is a process by which marketers gain insights and trends based on in-depth analysis informed by numbers.
Ruler Analytics contributor Laura Caveney has published ‘Data-Driven Marketing: A Complete Guide’.
She says, “Data is key for any marketer. But collecting and analysing the correct data is key. Without the right data in place, you’ll struggle to make smart marketing decisions that will positively impact your business.
But which data should you prioritise? And how do you collect it? Greg Kozera, Senior Enterprise Account Executive at ELM Learning said, “When you see the bottom line, there aren’t many ways you can argue with that number.”
For some marketers though, it can be hard to get this figure.
Keep reading to find out:
- What data-driven marketing is
- Benefits of data-driven marketing
- Marketing stack needed for data-driven marketing
- Tips for achieving data-driven marketing from experts.”
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