Marketing Experiments contributor Linda Johnson has published a new video ‘The Marketer and Buyer Anxiety: Three ways to counter anxiety in the purchase funnel’ featuring Flint McGlaughlin.

Watch this video to discover:

  • Examples of irrational customer anxiety in marketing
  • When you realize the deepest source of anxiety is not from external factors, you will know how to correct it on your pages.
  • Using testimonials incorrectly can amplify anxiety instead of reverse it.
  • Example of a good testimonial strategy: (Preponderance of Evidence) – Job Test Prep
  • Example of a good testimonial strategy: (High Authority Evidence) – MoCASec technology
  • Three types of testimonials you should not use
  • Live Optimization for mitigating anxiety: Viome gut health
  • We need to learn how to treat classic purchase anxiety.
  • Case Study: How mitigating anxiety increased conversion 260% – VoIP Business Phone Solutions.

Marketing Experiments

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