Quality content enables you to reach your conversion goals. It can help you expand your network, persuade your audience and improve sales.

Search Engine Journal contributor Danny Goodwin has shared 10 useful tips for creating high-quality content.

He says, “Once you’ve set the parameters necessary to analyze the success or failure of your content marketing strategy, it’s time to start producing.

Here are 10 tips to keep you on track.

1. Know Your Search Intent and Call to Action

Search intent is the reason behind someone seeking out information online.

They may be searching for general information about a topic, looking for an answer to a question, seeking a solution for a problem, or browsing for a product to buy.

Example of seeking information online via Google search.

Before you start creating content, you need to understand how people will be finding and using it, as well as what outcome you want to see.”

How to Create High-Quality Content

Search Engine Journal

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