Google Analytics 4 (GA4) is a web analytics tool from Google that lets you track and measure user traffic and behavior on your website for free. It’s used by an estimated 28.8 million websites, giving it an estimated 85.9% share of the web analytics market.

Ahrefs has published a detailed guide titled ‘How to Use Google Analytics 4 for Beginners’.

Kayle Larkin says, “Building a successful website without data is hard. Really hard. Like doing a tightrope walk blindfolded, it is possible—but it’s way easier with the lights on.

Enter Google Analytics.

Google Analytics turns on your website’s metaphorical lights to reveal who’s visiting it, how they’re finding it, and what they’re doing there. You can then use this data to confidently put one foot in front of the other to improve your website.

In this guide, you’ll learn:

How to Use Google Analytics 4 for Beginners [2021 Guide]

Ahrefs

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