Ecommerce marketing is the practice of using promotional tactics to drive traffic to your online store, converting that traffic into paying customers, and retaining those customers post-purchase.

Semrush contributor Michelle Ofiwe has shared 10 Ecommerce Marketing strategies and tactics to improve your sales.

She says, “Here are 10 tips to help you with eCommerce marketing:

1. Maximize your Email Campaigns

Email marketing campaigns are a fantastic way to encourage direct contact between your company and your clientele. Customized emails provide a more personal reach than social media.

There are several strategies for email campaigns that can improve results.

  • Welcome emails: Let new customers know the benefits of subscribing to your emails.
  • Newsletter emails: Add a personalized touch with updates on the business as well as offers can improve traffic to your website.
  • Thank you emails: Since customers are likely checking for emails from you after a purchase, this is an ideal way to promote offers.”

10 Ecommerce Marketing Strategies & Tactics to Improve Sales

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