Four Steps for Facebook Post Testing
Facebook post testing lets you test up to four variants of a post against each other to see which one your audience likes most.
Social Media Examiner’s Lisa D. Jenkins has shared four steps to help you test Facebook posts.
She says, “Here’s how to test organic Facebook video, image, text, and link posts and use what you’ve learned for future content.
#1: Test Organic Facebook Video Posts
The Facebook Post Testing tool is located in Facebook Creator Studio. It’s from here that all testing takes place, regardless of what kind of post you want to try.
To test organic Facebook posts, select your page in Creator Studio and then click inside the content library. There you’ll find a Post Testing link. Click on that, click on the blue Start Testing Now button, and then complete the following steps.
For testing organic Facebook video posts, begin by uploading the video you created for the purpose of this test.”
Facebook Post Testing: How to Split Test Your Organic Content
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