MOZ has published a new Whiteboard Friday video ‘How to Resolve Duplicate Content’ featuring Meghan Pahinui. The MOZ team says, “What is duplicate content, and why is it a concern for your website? Better yet, how can you find it and fix it? In this week’s episode of Whiteboard Friday, Moz Learn Team specialist, Meghan, walks through some handy (and hunger-inducing) analogies to help you answer these questions”. How to Resolve Duplicate Content MOZ [...]
Personalization is the key to content marketing success. It enables you to achieve your content marketing objectives by persuading your audience. Search Engine Journal’s Alex Valencia has shared six customer-centric ways to personalize on-site content. He says,”Want to create content your audience is itching to gobble up? Personalization is the way to go. Here are six ways today’s top sites are personalizing their on-site content for more views, engagement, and conversions. 1. Dig Into Search Intent Writing for search intent is not a new concept, but it is highly misunderstood. Search... [...]
With a clear and strong marketing strategy, you can take your business to an altogether new level. You just need to remember that uniqueness is the best thing that can help you stand out Social Media Examiner’s Lilach Bullock has shared 11 steps to help you create an Instagram content plan for your business. She says, “Do you want to improve your organic Instagram content? Looking for an Instagram content marketing guide to follow? In this article, you’ll find out how to plan, create, and optimize Instagram content for your business. #1: Set Goals for Instagram Another business’... [...]
Always-on content marketing refers to a marketing strategy centered around consistent audience engagement and messaging that signals your availability. Forbes contributor Chelsea Waite has published an in-depth article on creating an ‘Always-On’ content marketing strategy. She says, “Always-on content marketing is the opposite of taking a one-off or “campaign” approach. Instead, it utilizes an ongoing content strategy that is scalable (and often automated for optimal results). What it really means for marketers, though, is that they should make the most of their data through effective... [...]
To achieve content marketing success, you need to have a team of dedicated people who sync with each other and continue to put in their best efforts for goal achievement. Business 2 Community contributor Josh Ritchie has published a brief guide to help you build a content marketing tem. He says, “A good content marketing machine is a thing of beauty, each piece well-oiled and optimized for ultimate production. But like any machine, if a piece isn’t working the way it should be—or missing entirely—the whole machine will suffer. (We’ve seen and experienced this more often than we’d... [...]
If you help local businesses in using the internet to build their business, you may want to consider 3 Step Lead Generation, if you aren’t doing as well as you would like. Ask yourself these questions: ➤ Do you find yourself buying “Shiny Objects”, buying product after product but none of them ever seem to work for you? ➤ Do you struggle with calling and speaking to clients or meeting prospects in person? ➤ Are you tired of wasting time meeting clients in person only to have them say “No” to your service or product? ➤ Are you tired of struggling to grow your business? ➤... [...]
By knowing the marketing strategies employed by your competitors, you can work on sharpening your own strategy. Competitor Keyword Analysis helps you learn about the keywords used by your competitors. Semrush contributor Connor Lahey has shared some useful tips to using competitor keywords to improve your own digital marketing strategy. He says, “If you’ve already completed your own keyword research, you can do competitor analysis research to make the most out of your target keywords. How to Find Your Competitors Your search competitors can be very different from your business competitors.... [...]
Data-driven marketing is a process by which marketers gain insights and trends based on in-depth analysis informed by numbers. Ruler Analytics contributor Laura Caveney has published ‘Data-Driven Marketing: A Complete Guide’. She says, “Data is key for any marketer. But collecting and analysing the correct data is key. Without the right data in place, you’ll struggle to make smart marketing decisions that will positively impact your business. But which data should you prioritise? And how do you collect it? Greg Kozera, Senior Enterprise Account Executive at ELM Learning said,... [...]
With the changing Google algorithm, you need to adjust your SEO strategies. By doing this, you can continue to receive traffic to your websites and get an opportunity to boost your conversion rate. Search Engine Journal is hosting a webinar ‘3 Ways SEO Has Changed This Year & What It Means for You’ on Wednesday, September 8, 2021, at 2.00 pm ET. The SEJ team says, “Register now for this sponsored Search Engine Journal webinar and learn more about the evolution of Google search and how to get to the top of the rankings in the current landscape. In this presentation, you will: Understand... [...]
Exposure Ninja’s Tim Cameron has published a new video ‘5 Lessons from Grenade.com’s Digital Marketing Strategy’ highlighting some important lessons from Grenade.com. He says, “In March, Mondelez International acquired UK-based protein bar company Grenade for £200MM. That’s a big valuation based on a lot of protein bar sales. So you’d think that Grenade must have a killer marketing strategy to have gotten to that point from their inception in 2010, right? Well, what we’ve found in our latest Digital Marketing Deep Dive might surprise you. Grenade’s... [...]