Your well-maintained blog helps you reach a wider audience and persuade them to buy your products or services. Neil Patel has published a new video ‘How to Write Blog Posts That Are Better Than Any Other Content Piece On The Web’ to help you write high-quality blog posts. He says, “Are you tired of writing blog posts that just aren’t that good? You know, the posts that no one really wants to read? Do you want to write content that’s way better than your competition? Today I’m going to break down, how to write blog posts, that are actually better than any other... [...]

Content marketing gives wings to your business. It enables you to persuade your readers to take the desired action. Entrepreneur magazine contributor Bhavik Sarkhedi has published an article highlighting the importance of content marketing for your business. He says, “You’ve probably wondered how companies stay ahead and convert prospective customers into actual customers. The answer is content marketing. As a concept, content marketing means using original and engaging content to convey the quality of your products and services. Traditionally, marketing has been about pushing the customers... [...]

Searchmetrics’ Jordan Koene has published a new podcast episode ‘Securing SEO Resources’ featuring Benjamin Shapiro. Koene says, “Welcome to the SEO planning week on Voices of Search! This week Advisor to Searchmetrics and SEO Strategist Jordan Koene joins host Benjamin Shapiro to discuss five key areas of SEO planning. In the final instalment of the SEO Planning Series they talk about resources. Whether budget, people, tools or external support your SEO resources should always be aligned to your goals and enable you to reach them. Want to have more influence as an In-house... [...]

Quality content plays a pivotal role in improving your search engine rankings. Apart from getting new visitors, your content also helps you retain them on your website. Search Engine Journal is hosting a webinar ‘How to Create and Optimize Content for Higher Google Rankings’ on Wednesday, September 29, 2021, at 2.00 pm EDT. The SEJ team says, “Are you consistently creating content that performs well on Google? Do you want to know if you stand a chance to rank? Register now for this sponsored Search Engine Journal webinar and discover how to create better-ranking content based... [...]

Website migration is when a website moves from one environment to another, or the domain name of a website changes. Ahrefs contributor Patrick Stox has published ‘The Website Migration Guide You Need To Read’ to help you efficiently deal with site migration. He says, “There are many different kinds of migrations, but the basic steps for planning and troubleshooting are similar. Migrations can be highly complex as they often involve many people and moving parts. Don’t panic if everything doesn’t go as planned; you can fix almost anything that goes wrong. In this guide, we’ll cover: Preparing... [...]

TikTok provides marketers with a level playing field when it comes to online reach and engagement. Its algorithm allows you to promote your business using video content. Search Engine Journal contributor Ilya Cherepakhin has published an article highlighting eight TikTok power features and benefits for digital marketers. He says, “Read on for eight compelling reasons and ad features that will give you the confidence to pursue TikTok or to double down, if you are already live on TikTok. 1. TikTok’s Superior User Engagement While many tout TikTok’s fast-growing user base, it is the high... [...]

Google Search ranks content based on quality. relevance and engagement. By creating content that helps your audience, you can also win the attention of the search giant. Content Marketing Institute contributor Manick Bhan has shared three useful strategies to rank your content higher in the search engine result pages. He says, “Let’s look at three strategies to elevate some of those signals in the eyes of Google. 1. Increase topic depth with semantic SEO Although Google once looked only for keywords used to search, its natural language processing models now understand how search queries... [...]

MOZ has published ‘The Essential Local SEO Strategy Guide’ to support digital marketing agencies and local business owners who want to gain an excellent understanding of topics and tactics within local search marketing. This multi-chapter guide covers: Understanding Google’s local SERPs Assessing demand and analyzing local markets Analyzing on-page SEO and local business listings Analyzing and developing a reputation and reviews strategy Analyzing local business content and creating a publishing strategy Crafting a robust local marketing strategy Local search automation, analytics,... [...]

Search Engine Journal has published a new guide called ‘Google’s Search Quality Raters Guidelines: A Guide for SEO Beginners’. The SEJ team says, “E-A-T is a concept we first learned of in Google’s Search Quality Rater Guidelines. In this chapter, you will learn about this document, the quality raters who use it, and whether it can impact your Google search rankings. What are Google’s Search Quality Raters Guidelines? Google’s Search Quality Raters Guidelines is a quasi-frequently updated document (the last update, as of this writing, was October 14, 2020) that Google... [...]

Banklify is a 1-Click App that “Auto-Builds” and then “Auto-Ranks” a ClickBank affiliate site (with your affiliate links) on Google. If you aren’t familiar with ClickBank, you should be aware that it has been called the world’s largest seller of online information products. Whatever niche you are targeting, it is likely that ClickBank has multiple products in your niche. You can reap affiliate commissions for selling these products on your website. It stands to reason that a high-quality affiliate site that promotes ClickBank products can become successful. New Banklify software... [...]