Should I Build Fewer but Stronger Pages or Create Lots of Pages? [Answered]
Your content plays a pivotal role in getting your websites listed in the Google search. Also by creating relevant pages, you can drive more web traffic.
Search Engine Journal contributor Roger Montti has published an article based on John Mueller’s recommendations on different content strategies.
He says, “Google’s John Mueller answered a question about creating keyword targeted content. The question was whether one should build fewer but stronger pages that target the main keyword and the related keywords or split off the related keywords to their own web pages.
In a way, the question really is about how to strategize content creation around keywords and supporting keywords.
Question About Content Strategy
Clarification About Transactional Intent
The person asking the question made reference to a one-word keyword (smartphones) having “transactional intent.”
In general those kinds of broad keywords do not have a transactional intent.
Those kinds of keywords fall under what some call, commercial investigation intent, where someone is researching reviews or models and so on.”
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