Eight Steps to Building a Go-to-Market Strategy
Go-to-market is the plan of an organization, utilizing their outside resources, to deliver their unique value proposition to customers and achieve a competitive advantage.
Ahrefs contributor Mateusz Makosiewicz has shared eight useful steps to build a go-to-market strategy
He says, “The go-to-market strategy is the method to give yourself the green light to introduce a new product and make any significant changes while there’s still time.
In this article, you’ll learn:
- What a go-to-market (GTM) strategy is
- Differences between a GTM strategy, marketing strategy, and business plan
- The importance of having a GTM strategy
- How to build a go-to-market strategy
What is a go-to-market strategy?
A go-to-market (GTM) strategy is a company’s plan to bring a new product or service to the market. Fundamentally, it identifies what you will offer, to what market, at what price, how you will offer it, and what is required operationally to launch the product/service.”
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