SEO is one of the most important processes to grow your business. When it comes to WordPress, it has several features and plugins that help you improve your SEO performance.

Yoast contributor Phil Nottingham has shared some useful tips to help you optimize your WordPress video gallery for SEO.

He says, “There are two really essential requirements for a search-friendly video gallery. The videos have to be a) readable by bots, and b) indexable. In practice, this means the videos need to load in such a way that a robot can see them without actually clicking the “play” button, and that each video exists on a unique URL which Google can associate it with.

Beyond that, it has to include unique (non-video) content, and the appropriate Schema.org metadata via MicroData or JSON-LD. You’ll also need to link all the videos together in an easily navigable manner.

That sounds simple, right? But the consequences of these principles can get slightly complicated when put into practice. Let’s dive into each one in turn.

Each video needs to be discoverable as an embedded media file

For Googlebot to be able to find a video, it needs to find an embed. This could be as simple as a .mp4 file included on a page with the HTML5 <video> tag, or it could be as complicated as an all-singing, all-dancing JavaScript video player”.

How to optimize your WordPress video gallery for SEO

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