Why Are Most SEO Campaigns Unsuccessful? [Answered]
SEO is a challenging task. It requires constant exercise in terms of monitoring the search engine algorithm changes and adjusting your strategy accordingly.
Entrepreneur magazine contributor Timothy Carter has answered this important question – Why Are Most SEO Campaigns Unsuccessful?
Carter says, “It’s almost impossible to measure the number of companies that practice SEO (since “practicing SEO” is a vague term reliant on self-reporting), so it’s practically impossible to definitively state what percentage of companies ultimately fail when practicing SEO.
Still, in my experience, the majority of SEO campaigns end up unsuccessful – that is, they don’t meet the expectations of the people managing them. Why is this the case?
High expectations (and quitting too soon)
One possible explanation is that, going into a new SEO strategy, people set expectations that are too high. SEO experts and general marketing enthusiasts often proclaim that SEO is a near-perfect strategy. They claim it’s useful for every business, it’s cost-efficient and it’s capable of generating massive returns.”
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