Instagram is a fascinating and ever-changing social media platform. In the last five years, it has changed from being a photo-sharing app to a visual marketing powerhouse. With 600 million active users and counting, Instagram has become a staple social media channel for marketers around the world. The visual nature of the platform allows customers to “get a feel” for products before they buy them.

Check out these tips for your next Instagram marketing campaign.

1) Post at Optimal Times

Instagram audiences are more engaged during certain hours of the day. According to HootSuite, engagement is highest between 6-10 pm EST on weekdays. On weekends, user engagement is highest between 10 am-3 pm EST. That means if you are an e-commerce company with products or services, it is best to post at these times.

2) Create an Interactive Experience

Honest Agency suggests using engaging content that encourages people to comment or ask questions on your posts. This will lead to more engagement and do so faster than if they were simply “liking” something you posted.”

3) Use Hashtags

According to HubSpot, hashtags are the most popular way for Instagram users to discover new photos and videos. Using relevant hashtags in each post is one of the best ways to increase visibility because it allows you to reach audiences who may not follow you yet.”

4) Create a Captivating Bio (a.k.a. Byline) That Will Bring People in (Not Scare Them Away)

A simple bio can be the difference between a user scrolling right past your post or stopping to take a closer look. To make it even more effective, make sure your bio links to somewhere on your website where people can learn more about the products or services you offer.”

5) Provide Quality Content People Want to Share

People are drawn to Instagram for its lifestyle-related posts. According to an Influencer Marketing Hub study, 88% of marketers use Instagram as part of their social media marketing strategy.

6) Use Stories

Instagram recently added this feature that allows users to share photos and videos with their friends for 24 hours before disappearing. According to Hootsuite, Stories is one of the top 10 most used features by brands, pushing the total number up 146%. Instagram Stories are a unique way to share content that isn’t permanent. Since the posts will disappear, marketers can experiment with their content without worrying about it being there forever.

7) Use Instagram Live

Live videos are up 50% since they were introduced in November 2016, according to HubSpot. This innovation allows users to stream live videos directly from Instagram, which can help you build an audience while providing valuable information for your followers.”

“Instagram Marketing Trends To Look Out For In 2021-2022”

• Influencer marketing continues to be one of the most popular ways for marketers to promote their products and services on social media.
• According to Hootsuite, 70% of marketers say Instagram will play an integral role in their marketing strategy this year.
• Turning your social media followers into customers will become more feasible thanks to Instagram’s new shopping features like shoppable posts and stories.
• Video continues to dominate the social media landscape, and marketers are producing video content at a record pace.
• As consumers become better informed about goods and services before making a purchase, reviews prove to be an effective way for businesses to demonstrate the value they provide
• 90% of consumers read reviews when researching which business to use, according to BrightLocal.
• Customer service will become an even more integral part of the consumer journey as time goes on, which means an Instagram business profile will need to provide followers with easy ways to contact them for support.”
• Because it has already reached saturation point among marketers, organic reach on Facebook is expected to continue declining throughout the year. According to a Hootsuite study, Facebook engagement rates have been down 16% since 2018, while users’ overall time spent on Facebook dropped 6%. As a result, 74% of marketers plan on investing more in paid social media marketing this year.”

Conclusion

There are many methods for generating leads from Instagram, so it is essential to experiment with various techniques and see what works best for your audience. A combination of hashtags, fantastic imagery, a quality bio that links to a landing page on your website where people can get more data about the products or services you offer. And appealing stories that help build an audience will go a long way toward reaching new customers.”

By the way, here’s an Instagram account that has learned many of these lessons and has built an attractive Instagram page: LearnOBots

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