Top 9 SEO KPIs You Should Track
SEO key performance indicators (KPIs) are useful in identifying problems with your website and resolving them for better SEO performance.
Conductor contributor Allie Bhutani has shared nine SEO KPIs to track for better website performance.
She says, “You might consider using the following list of some of the most important SEO metrics for how to monitor SEO performance. As you use metrics for how to evaluate SEO performance, you can evolve your strategy for better results.
1. Organic Sessions
An organic session is a website visit that comes from a search on a search engine. It’s not a click from a paid advertisement for your site on another website. People typed in a keyword and clicked on the result of your website to find what they were looking for.
Organic sessions are important to measure because they show the impact your website is making in search engines. They show:
- How your on-site keyword targeting efforts are affecting your rankings
- How your off-site SEO efforts, like backlink targeting, are impacting your results
- How users from search engines impact your business, based on the actions they take on your site after visiting.”
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