Everything You Need To Know About Twitter Communities
Twitter created Twitter Communities to give people a dedicated place to connect, share, and get closer to the discussions they care about most. Communities are started and managed by people on Twitter.
HubSpot contributor Martina Bretous has published an in-depth article on Twitter Communities.
She says, “Similar to LinkedIn Groups and Facebook Groups, Twitter Communities is another way for brands to reach their audiences.
Because users will be connected by shared interests, brands can narrow down the Communities that align with their target audience and use it to connect with them.
We know that community building is key in building trust with users on social media, particularly with those who are near the top of the funnel. As such, using a platform like Twitter Communities helps brands connect with users and get a better sense of what resonates with them.”
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